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July Newsletter
New webinar series, Silverpop integration and more Weekly Webinar: Accelerate Lead-to-Close with MAP-Powered Display Advertising While marketing automation (MAP) platforms – Eloqua, Marketo, Silverpop...
View ArticleIntroducing Video Lead Form Ads
We are pleased to announce an Industry-first rich media capability from Kwanzoo, viz: Video Lead Form Ads Learn more about video lead forms>> Try a live demo of our Video Lead Form ad unit: Why...
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3 Display Programs You Need In 2015
As the end of year approaches, many B2B and considered-purchase B2C demand marketers are planning where to allocate their program dollars in 2015. Display campaigns, especially with retargeting, now...
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Kwanzoo November Release – New Features and Enhancements
All of us at Kwanzoo are excited to announce our November release, with several improvements, enhancements and new features. 1. ENHANCED ELOQUA RETARGETING: Kwanzoo now provides support for removing...
View ArticleRetargeting’s Best of the Best: The Year’s Top Posts
Retargeting continues to be an important strategy for boosting demand and accelerating the pipeline and sales for both B2B and “Considered Purchase” B2C marketers. As the year draws to a close, we...
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Good Analytics for Retargeting Programs
So you’re running display and retargeting campaigns. You have your budgets set, your creatives planned, and your offers ready. You’re good to go, right? Not necessarily. Setting up your campaign is all...
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Kwanzoo April News Update
Take a look at the latest upcoming news and events from Kwanzoo in April 2015: [Webinar] Email Retargeting 101: Nurture Beyond Your Inbox Increase nurture touches from 2x per month via email to 30x per...
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Beyond the Click: Best Practices for Site Retargeting
Site retargeting has been around for some time. What many marketers miss is how crucial it is to go into your planning phase prepared with key data, and the importance of optimizing using measurements...
View ArticleKwanzoo’s Awesome August of ABM
This August has been an exciting time at Kwanzoo. From new ABM programs with current customers, to broader industry recognition, new ABM resources, and new customers who are in the Fortune 50 and...
View Article3 Tips to Maximize ABM Display Ad Success
So you’re running ABM display campaigns. Your budget has been approved, you have chosen a provider, and your ads have launched. You’re golden, right? Well, not quite. Running your campaign is all well...
View ArticleHow to Set Up Account Lists for ABM Display
Are you running ABM display programs (display ads directed at your list of target accounts)? If so, there are 5 key questions you should be asking your ABM display partners BEFORE you launch a program:...
View ArticleABM Display Advertising: Find New Revenue GOLD with Anonymous Visitor Journey...
When running ABM display, ads are normally served to a list of cookies or IPs generated from your account list. However, with most ABM providers, when it comes to actually measuring the most important...
View ArticleIntroducing Video Lead Form Ads
We are pleased to announce an Industry-first rich media capability from Kwanzoo, viz: Video Lead Form Ads Learn more about video lead forms>> Try a live demo of our Video Lead Form ad unit: Why...
View ArticleKwanzoo’s ABM Point-of-View (POV) Video Podcast Series
For many, the ABM (Account Based Marketing) landscape can be confusing and overwhelming. How do industry analysts see it? How do vendors describe it? How are ABM programs built, analyzed, classified...
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